These differences between the four types are important because they represent your strategy. You need to think about how much innovation you want and how quickly you want to make it happen. If you want to produce radical new products and services (green), then you need to have practices in your organization that enable their creation, such as futuring sessions and running experiments. If you employ red practices, such as lean manufacturing, you will actually hinder the development of those radically new products and services. You will end up with incremental improvements – products and services that are slightly different than the existing ones. How you create is what you create. Start with the outcome that you want, and figure out what types of practices and people you need to employ to achieve that outcome.