The Create (Green) profile represents organizations and people who pursue radical breaks from the past and breakthrough ideas. Their motto is DO NEW THINGS. They are artists and visionaries who value experimentation and speculation. They strive to orient their products, services, and ideas to the future. People in this organization are brought together by shared vision. Taken to an extreme, the Create organizations become chaotic.
The Control (Red) profile represents organizations and people who want incremental change that is systematic, careful, and practical. They look for efficiency and predictability and tend to implement innovation by elaborating or extending existing products with minor variations. Their motto is DO THINGS RIGHT. People in this organization are connected through their shared process. Taken to an extreme, the Control profile becomes a bureaucracy.
The Collaborate (Yellow) profile represents organizations and people who believe in something greater than the business itself. They are committed to their community, focusing on shared values and communication. They hope to nurture a group of empowered individuals. Their motto is DO THINGS THAT LAST. People in this organization are bound by their sense of value. Taken to an extreme, the Collaborate profile becomes a party.
The Compete (Blue) profile represents organizations and people who appreciate the intensity of competition and achievement. They are motivated towards speedy, profitable outcomes and embrace the discipline necessary to achieve them. Their motto is DO THINGS NOW. People in this organization are linked though their shared goals. Taken to an extreme, the Compete profile becomes a sweatshop.
