Important Concepts
Innovation Genome
iGenome is a map that shows you where you are and where you want to go.
Constructive Conflicts
Create a safe environment where people can exchange differing ideas without reservations.
3 Levels of Innovation Genome
To find your opportunity to innovate, you need to look beyond yourself to your community and the world.
Creative Destruction
Organizations must create space to reinvent themselves so they can become new again.
20/80 Rule
It's crucial to find the fertile soil for your innovation: a place in crisis or on a roll.
Creativize Process
Innovation works in a cycle, not a straight line. It is about iterating and prototyping.
Innovation Is Time-Based
The window of opportunity for innovation is very narrow. Don't hesitate to get started.